Are you always being undercut on price?
Imagine winning work without having to make the conversation all about price.
Many people believe that giving clients the lowest price is the only way to win business. Other printers seem to be desperately cutting prices just to keep their machines running.
If you’re going to compete on price the only way to do that is to cut your own margins. But what happens when price is getting so low that it’s not covering your overheads? Worst case scenario, if you carry on reducing prices, and potentially having negative margins, your company is not going to be sustainable.